By  on March 27, 2019

LOS ANGELES — For as much as the industry has chatted up the habits of the Millennial consumer, it seems to be just as quickly turning its attention to the next cohort — Generation Z — with Revolve Group Inc. the latest to focus on this growing segment with the launch of shopping site Superdown.

It’s the latest move, signaling a shift in attention by marketers, that a company built around knowing how to speak to Millennials via the influencer route is now turning to the consumer group loosely defined by birth years beginning somewhere in the mid-Nineties.

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