The brand’s founders and creative directors Dean and Dan Caten designed all the costumes for the Puerto Rican artist, who sports tailored outfits, along with studded and sequined T-shirts, as well as a black and silver perfecto jacket matched with biker pants.
The 2,200-square-foot store is located at The Shops at Crystals luxury retail development in the heart of the city’s iconic Strip. The property houses flagships for a range of international luxury labels, such as Louis Vuitton, Gucci, Dolce & Gabbana, Prada and Tiffany & Co. The Shops at Crystals also includes 30 multibrand retailers, carrying prestigious brands such as Tom Ford, Céline, Saint Laurent and Richard Mille.
Along with Martin, a number of celebrities attended the store opening, including model Tyson Beckford and stand-up comedian Carrot Top.
The Caten brothers are keeping busy. On the night of April 3, the designers unveiled the limited-edition collection developed with Chicago Bulls guard Dwyane Wade at Saks Fifth Avenue in New York.
Dsquared2, which kicked off an aggressive retail expansion strategy in 2015 leading to the openings of flagships in key locations such as New York, Miami and Los Angeles, as well as a second store in Paris, recently inaugurated a boutique in Amsterdam.
The company also expanded its Milan’s Ceresio 7 project with a gym and a spa, which opened in mid-January. The Caten brothers’ development of Ceresio 7 started in 2013 with the opening of a restaurant, a bar and two swimming pools, on the rooftop of the Dsquared2 corporate headquarters on Via Ceresio.
Designed by Milan firm Storage, the Ceresio 7 Gym & Spa club, located in the basement of the company’s headquarters on Via Ceresio, spans more than 19,375 square feet and features areas dedicated to everything from CrossFit and yoga to Pilates. The spa offers a swimming pool, Turkish baths and saunas, while French beauty brand Biologique Recherche provides face and body treatments in the beauty and massage cabins.