By  on June 26, 2019

MILAN — On the heels of the launch of an exclusive collaboration developed with French powerhouse Dior, unveiled on the brand’s men’s spring 2020 catwalk on June 22, Rimowa celebrated on Tuesday the opening of its first store in Milan.

The 861-square-foot boutique, located on Via Pietro Verri in the heart of the city’s Golden Triangle luxury shopping district, sports a customized concept developed by the brand in collaboration with Italian architect Marco Costanzi. Exalting Rimowa’s signature functional luxury, the store’s essential design includes a stone floor, a nod to Milan’s historical architectural heritage, as well as walls decorated with vertical metallic displays to showcase the brand’s luggage collections.

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