It’s been a week of retail launches for German luxury luggage-maker Rimowa.
The brand on Tuesday unveiled a 2,400-square-foot concept store on London’s New Bond Street. On prominent display: the company’s new electric tag innovation, which allows travelers to check-in their bags from home using their smartphones.
Rimowa claims the electronic tag will revolutionize travel. The Rimowa app is used to personalize the electric tag, which allows it to communicate with an airline’s app. So far, Lufthansa has started using the app and United is in test mode. Flight information is sent via Bluetooth to a selected piece of luggage. It’s then ready to be dropped off at the airport within seconds.
The London store has a high-tech meets handmade aesthetic with light wood floors, leather accents and holograms that are meant to echo Rimowa’s molding process, which transforms two-dimensional materials into three-dimensional pieces of luggage.
Dieter Morszeck, Rimowa’s president and chief executive officer, called the New Bond Street store “another milestone” in the history of the brand. “London is one of the most important cities in Europe,” he said. Rimowa’s history as a luggage manufacturer stretches back 115 years; the products are still made in Germany.
On Thursday, Rimowa unveiled a 2,800-square-foot location on Boston’s Newbury Street, marking the brand’s 10th store in North America.
“As Rimowa grows within the U.S., Newbury Street is an optimal decision for us,” Morszeck said. “We are very pleased to open on Boston’s most enchanting street as it is a prominent and luxurious international shopping destination.”
Rimowa on Friday christened a location at South Coast Plaza in Costa Mesa, Calif.
Marketed as “the original luggage with the grooves,” Rimowa sells premium cases made from aluminum and high-tech polycarbonate. The identifying feature of the collections, which are continually optimized, is the unmistakable groove structure of the case shells.
Rimowa’s total revenue for 2015 was 350 million euros, or $390 million at current exchange. Sales increased 28.2 percent in 2015 compared to the previous year. Production and storage facilities have been expanded in Cologne and the Czech Republic as Rimowa plans for a projected increase in demand for its products.