By  on October 11, 2017

ROME — Rome wasn’t built in a day. And neither was the new Rinascente store located on the Italian capital’s Via del Tritone. It actually took 11 years to complete the project, which, along with the several bureaucratic issues the retail company had to solve, also required almost 1,852 days of construction.

“I think today we feel like athletes who won five Super Bowls or five NBA finals in a row,” said Rinascente chief executive officer Pierluigi Cocchini. “Rinascente Via del Tritone is in the city, for the city and with the city,” he said, highlighting that the new 1.6 million-square-foot department store, which carries more than 800 brands, aims to become a meeting point creating a rich exchange with Rome’s citizens and the tourists visiting it.

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