Milan’s La Rinascente is dedicating its eight windows to Philosophy di Lorenzo Serafini during Milan Fashion Week.
A year into his role as creative director at the Italian brand, controlled by Aeffe, Serafini’s romantic and breezy floral dresses from the spring collection appear in the windows of the luxury department store overlooking the city’s Gothic cathedral, the Duomo, for the duration of Milan Fashion Week, until March 2.
For the installation, called “Garden Romance,” unveiled on Tuesday, Serafini re-created a summer outdoor party with 19 mannequins wearing his sophisticated designs inspired by David Hamilton photographs and sitting or reclining on soft pillows or mattresses.