By  on October 6, 2016

Rituals is primed for its next phase of U.S. expansion.

The fragrance, skin-care, body-care and home fragrance business gradually expanded its New York store footprint over the past few years, with a Grand Central location slated for February or March 2017. For its next U.S. act, Rituals plans to land wholesale partners and pick its next city for freestanding stores, according to founder and chief executive officer Raymond Cloosterman.

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