RMS Beauty is launching on QVC with its best-selling Living Luminizer, usually $38, and Brightening Brush, usually $12, this Friday.

Both products will be offered at introductory prices. The line, launched in 2009 by makeup artist to the stars Rose-Marie Swift (Gisele Bundchen, Demi Moore and Miranda Kerr are clients), is designed around the idea of organic formulas that heal the skin.

She will be featured at 11 p.m. for six minutes during the Friday Night Beauty Hour and industry sources estimate the segment could generate upwards of $40,000.

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