ROBIN’S RADICALS: Can what’s old, or at least mature, be new again?
These days, breakthrough tech start-ups garner the lion’s share of the industry accolades and awards. Now “The Robin Report,” in collaboration with one of its partners, SAP, wants to change the dialogue with a contest to celebrate “unsung heroes” working to transform and update traditional companies that have been around awhile.
“These people have been invisible,” said Robin Report founder and chief executive officer Robin Lewis.” “They could be transforming the workplace culture, the marketing strategy, the operations, the merchandising — it could be any function, any job title. This is about celebrating radicals and their innovations in the ‘old world’ where it is most needed. This makes our program unique and will draw people who want to learn how these radicals have been able to navigate and break through the antiquated mess and have begun to move it into the ‘new world.'”
An interactive online application process to submit nominees is being established on Therobinreport.com. To qualify as a nominee, the person has to be from a retailer, brand or product that supports retailing, which was established before 2000. Applications will be accepted through Dec. 23 and will be screened by a Robin Report editorial team. The contest is being announced Wednesday at a breakfast session at the Shoptalk conference in The Venetian in Las Vegas.