Rodd & Gunn Westfield Century City

AND COUNTING: New Zealand men’s brand Rodd & Gunn continues its U.S. store push with the company set to open door number three at Westfield Century City.

The 1,800-square-foot space, expected to open Thursday, will carry the company’s range of polo shirts bearing its English Pointer logo, smart wool jackets and Italian leather shoes. It will be located between Ted Baker and Suit Supply in the recently unveiled first phase of the shopping center’s $1 billion makeover.

“What Westfield is doing with the redevelopment will make it a hub in a lot of ways,” said Rodd & Gunn ceo Mike Beagley. “It’s going to be iconic with Eataly coming in and the new Nordstrom, new generation Bloomingdale’s and a mix of specialty tenants.”

Century City follows the company’s first-ever U.S. door opened at Fashion Island in Newport Beach and its more recent opening in Brooklyn. Rodd & Gunn also has a shop-in-shop at San Francisco men’s retailer Wingtip

The company has plans for two more stores on the East Coast in Greenwich, Conn. and another on Bleecker Street before swinging back to the West Coast with a La Jolla store. Those three locations are expected to open in October. A store in Dallas has been confirmed for next year. All told, the company is on track to open between 8 and 10 stores by the end of 2018.

“I don’t think there’s any cap on what we can have,” Beagley said of the company’s U.S. store fleet. “It’s about what fits our overall strategy.”

Helping fuel the growth was a November 2015 minority investment from Chicago private equity firm Winona Capital. That deal came with the goal of growing the business in North America. Rodd & Gunn’s also since experimented with a new store format, introducing a bar element at its Queenstown, New Zealand store about a year ago and could roll that out to other locations where it has a fit.

“We’ve only been at retail nine months [in the U.S.]. It’s been an interesting journey and we’ve been really happy with our results so far,” Beagley said. “We’re not just opening retail for the sake of retail. We’re doing it to help build our brand.”

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