NEW YORK — After just one year of business in New York, Romp, the trendy women’s and men’s sportswear boutique on lower Broadway, is out-performing its namesake in Los Angeles.
While riots and natural disasters have taken their toll on California’s tourist base, which accounts for about 25 percent of Romp’s L.A. clientele, the New York store’s sales for 1993 reached $500,000 and additional increases are expected this year.
“We’ve really fine-tuned the store since we first opened here,” said owner Stephen Hoerz. “Affordable (mostly contemporary) price points and improved customer service are really making a difference in business.”
Athletic striping and numbers on mesh and jersey by Living Doll, one of Romp’s partners, are a top-selling look, Hoerz said. Fueled by the popularity of striping, he plans to advertise Adidas underwear for men, using “waif boys, not beefcakes” as models. Deconstructed looks in gauze fabrics and earth tones are important for spring, said Hoerz. He’s carrying such styles from Natalie D. Also in the Romp mix for spring are wrinkled floral dresses from NC-17, mesh fitted tops by Joe Dahun and tiny T-shirts from Tease Tee’s.
Hoerz also predicts that camouflage patterns, on a variety of silhouettes in both sheer and matte fabrics, will become an important trend later in the season.