Flash-sale site Rue La La is offering three themed, limited-edition beauty boxes chosen in partnership with the beauty editors of Condé Nast’s Allure. The boxes will be co-branded by Rue and Allure.Financial terms of the partnership were not disclosed.The beauty box will begin with a June offering, available today, featuring 13 summer beauty products. That will be followed by a fall top picks box and then the final box for the holiday season. The products — in both travel and full sizes — will include selections across different beauty categories, such as makeup, nail lacquer, moisturizer and dry shampoo.Rue said beauty is one of the site’s fastest-growing categories. Jeff Steeves, Rue’s senior vice president for marketing, said working with Allure helps give the site access to new and hot products.Jill Friedson, vice president for marketing, Condé Nast Women’s Collection, said that in addition to the curated, editor-tested products, each box will include product reviews and tips. That makes the box comparable to Allure's monthly subscription-based service, which also includes a special mini-magazine consisting of product reviews.While this is the first outside partnership for Allure, it isn't the first for Condé Nast. Sister publication Vogue did a similar partnership with Birchbox last month. Friedson declined to comment about the Vogue partnership, but did note that Allure has in the past worked on similar internal programs within the Condé Nast consumer magazine stable. Those include Brides, Teen Vogue, Condé Nast Traveler and GQ. The one with GQ was a men's grooming box for Father's Day, and there are now plans to do one on a quarterly basis, although details are still being worked out, according to Friedson."We talk to a lot of partners inside and outside [Condé Nast's offices]. An overarching goal at the company and at Allure is how are we growing our audience footprint and diversifying revenues," Friedson said.She noted that while monetizing the brand and revenue building are important, as well as bringing in a new audience from channels that might not be familiar with Allure, there's also a balancing act to make sure the existing Allure subscription box is not cannibalized. That's why the larger boxes offered for the collaborations have been centered "around certain moments." Friedson said future collaborations could include partnering with influencers, although that's an idea still on the drawing board.Similar to the Vogue and Birchbox partnership, there is a limited run for the June box collaboration with Rue La La, with plans to increase the number of boxes that will be produced for the fall and holiday boxes.Each box is priced at $39.99 and purchasers who buy the June box will automatically be enrolled to buy the other two boxes in the series.Fashion and accessories still dominate most purchases, although Rue has been growing its business in other sectors such as beauty and home. The core customer profile for Rue is an affluent female between her early 20s to late 40s.Last year, the company sought to increase customer engagement with the site and began aggregating fashion and lifestyle content for a new online component called Rue Now.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)