By  on January 24, 2013

NEW YORK — Saks Fifth Avenue is advancing its omnichannel agenda by juicing up its SaksFirst loyalty program and rolling out free shipping.

It’s a response to a fast-changing industry where e-commerce continues to boom, even after a disappointing holiday season; Amazon.com, eBay, Net-a-porter and other pure plays are pushing harder and harder into the fashion world, and some retailers, such as Nordstrom and Macy’s, already have advanced omnichannel operations.

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