Saks Off 5th is partnering with Girls Inc. for the second year in a row in honor of International Women’s Day on March 8.
“Our involvement is significantly different from last year,” said Paige Thomas, president of Saks Off 5th. “We’ve added events to three of our store locations this year. This approach really gives us the opportunity to engage with our customers.”
The events will be held on Friday at the Saks Off 5th stores at 125 East 57th Street in Manhattan; 901 South Coast Drive in Costa Mesa, Calif., and in Dallas at The Shops at Park Lane, 8040 Park Lane. “Each event will have an open Q&A with the Saks Off 5th general manager, giving Girls Inc. members the opportunity to use the skills they’ve learned around public speaking, and learn more about careers in retail,” said a Saks Off 5th spokeswoman. During the two-hour periods in which the events are being held, 25 percent of sales in those stores will benefit Girls Inc.
Also, Saks Off 5th stores and saksoff5th.com are selling an exclusive gold vermeil paperclip chain necklace, priced at $40, through March 31. Fifteen percent of those proceeds will be donated to Girls Inc.
Rounding out the campaign is a video to inspire confidence featuring employees from Saks Off 5th and Girls Inc. “The video delivers a message of empowerment,” said Thomas. “It’s a very interactive, fast-paced video featuring some of our associates and members of Girls Inc. It really talks about going after your dreams.”
“Girls Inc. inspires all girls to be strong, smart, and bold,” added Stephanie J. Hull, Ph.d., president and chief executive officer of Girls Inc. “Our partnership with Saks Off 5th in celebration of Women’s History Month and International Women’s Day reaffirms our shared commitment to supporting girls as they confidently step into their role as leaders. The ‘Every Day is Women’s Day’ campaign sends an important message to girls that they are powerful and their contributions matter.”
Partnering with Girls Inc. is a sign that Saks Off 5th, the off-price division of the Hudson’s Bay Co., wants to raise its profile and strengthen community ties. Taking on causes is good for business too.
“We will continue to evaluate partnerships particularly as it relates to the communities we do business in,” said Thomas. “Last year, we didn’t have an event program. The three locations we picked for the events are in areas that have large Girls Inc. chapters. It’s an exciting conversation for Saks Off 5th to participate in. And as mother of three with my two oldest daughters just moving out of the household, the partnership has personal meaning for me.”