Saks Fifth Avenue is getting techie.
The department store has teamed with Orlebar Brown to offer customers exclusive “snap-short technology” where they can snap or upload a photo and have it printed on shorts from the swimwear brand.
This technology will take over the pop-up space at the retailer’s downtown men’s store at Brookfield Place through the end of this month. Called “Summer #SnapShorts,” the space features large photographic prints, high-gloss corrugated white metal with touches of red and the full Orlebar Brown summer collection.
To execute a personalized swim trunk, customers can download the latest version of Orlebar Brown’s app and in four steps, add their own digital photo and select the size and length. The shorts will be priced starting at $495 and delivered in four to five weeks.
The companies also created a special version of the shorts for the pop-up. They feature an image of lower Manhattan and One World Trade and a sailboat on the Hudson River. The price is $345 and they will also be offered online.
The 16,750-square-foot men’s store opened in February and joins an 85,000-square-foot women’s unit that opened last summer at the former World Financial Center.
The men’s store pop-up changes every month; the first was devoted to the world of sneakers. The space has also offered special Master & Dynamic headphones.