By  on January 16, 2018

For retailers and brands, the holiday shopping season often requires a bit of patience — and waiting with bated breath to see if deployed solutions directed to capture consumers and deliver heightened shopping journey does, in fact, work.

This past season was no exception — if anything, the message was overwhelming clear: AI-powered personalization and mobile commerce have been cemented in the market as new, but necessary. According to Salesforce data, Christmas day saw the highest rise in mobile shopping with 68 percent of traffic and 50 percent of orders coming from a mobile device. What’s more, according to the tech provider’s analysis, 62 percent of all traffic and 46 percent of all orders were placed on mobile devices during Thanksgiving.

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