Retailers can’t seem to get out of their own way. According to a new Salesforce report, “Consumer Experience: In the Retail Renaissance,” this is largely due to retailers failing to collect and optimize available shopper data, despite the variety of solutions readily available.
“Consumers are enjoying limitless options in this [retail] renaissance. So brands must be laser-focused on the value proposition that matters most to their customers. Nearly 60 percent of brand leaders surveyed said their company’s unique value proposition is based on product quality and uniqueness — compared to 11 percent for price and six percent for convenience,” the report said.