LONDON — Liberty’s creative team just got tighter.
This story first appeared in the February 9, 2010 issue of WWD. Subscribe Today.
Tamara Salman has resigned as creative director of the Liberty of London brand, according to industry sources here. Ed Burstell, the store’s buying director, will assume her duties.
A Liberty spokesman declined to comment.
Salman, a fashion and textile designer, joined Liberty in 2004, and helped spearhead the creation of the Liberty of London brand. During her time at Liberty, she moved away from the Thirties floral prints for which the store is best known, and mined the company’s ample archives for more exotic fare. She came up with peacock feather prints, Indian Victorian florals and Art Nouveau swirls, and splashed them over the collection of handbags and small leather goods, jewelry, embroidered scarves, neckties and swimwear.
Last year, Liberty shut the first and only stand-alone Liberty of London store, on Sloane Street, after receiving an unsolicited approach from Moncler, which now occupies the 1,800-square-foot space.
Although Liberty has not opened any more stand-alone units for the brand, a well-placed source said store principals still support Liberty of London, and there are currently no plans to shutter it.