The message was clear during SAP’s annual Retail Executive Forum in New York City earlier this week: retail is creating a “new normal.” The audience heard from key thought leaders (from Costco Wholesale Corporation’s cofounder Jim Sinegal to L2’s chief executive officer Scott Galloway) about how to best leverage these changes and today’s retail trends to entirely transform — and boost — the customer experience.
Prior to the event, Lori Mitchell-Keller, global general manager of consumer industries at SAP, confirmed that the state of retail has undergone an enormous shift. “Retail’s new normal is here,” she announced. “It’s a time of disruption and intense competition, and we all must learn to adapt in a digital atmosphere that moves at a demanding speed — together.”
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion