By  on October 20, 2017

The message was clear during SAP’s annual Retail Executive Forum in New York City earlier this week: retail is creating a “new normal.” The audience heard from key thought leaders (from Costco Wholesale Corporation’s cofounder Jim Sinegal to L2’s chief executive officer Scott Galloway) about how to best leverage these changes and today’s retail trends to entirely transform — and boost — the customer experience.

Prior to the event, Lori Mitchell-Keller, global general manager of consumer industries at SAP, confirmed that the state of retail has undergone an enormous shift. “Retail’s new normal is here,” she announced. “It’s a time of disruption and intense competition, and we all must learn to adapt in a digital atmosphere that moves at a demanding speed — together.”

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