Aerin Lauder Links With The Shade Store

WINDOW OF OPPORTUNITY: Designers, brands and tastemakers have branched out into bedding, pillows, towels, kitchenware, tabletop and candles. Yet when it comes to the home, they’ve largely overlooked curtains and shades.

The Shade Store, which sells custom window treatments, is working to change that, having over the past year and a half formed collaborations with Diane von Furstenberg, Nate Berkus, Jonathan Adler, Pendleton, Novogratz, Kravet and others. Its latest partnership is with Aerin Lauder and her Aerin brand. The Aerin Collection for The Shade Store will include roman shades, drapery and roller shades and will be available in The Shade Store’s 60-plus showrooms nationwide and online beginning in December.