DALLAS — Seeking to capitalize on a strong base of Dallas customers who shop its Web site, Scoop will open its first store in Texas and its 11th nationwide in September at Highland Park Village shopping center here.

“Dallas has always been on our radar, and we do great in warm weather environments, whether Vegas or Miami,” said Stefani Greenfield, who owns the chain with Uzi Ben Abraham. “Since we launched the Web site, we’ve had constant requests of ‘When are you coming to Dallas and Houston?’’’

The 3,500-square-foot store will feature women’s clothing, shoes and accessories with a separate, connected shop for children, Scoop Kids Starting Young. Bright colors will decorate the children’s area and the women’s boutique will have the chain’s signature white walls, polished concrete floors and steel, glass and Lucite fixtures. Key resources will include sportswear from Marc by Marc Jacobs, Daslu and Theory, plus Habitual denim, Stuart Weitzman for Scoop shoes and Kuba handbags.

The store should meet Scoop’s national sales average of $1,500-plus a square foot, Greenfield said.

“There is a lot of [retail] activity now in Dallas and there is amazing shopping there already,” she acknowledged. “We’ll do our own thing and stick to our own vision. It’s the same formula, different city….The whole concept of Scoop is like the show ‘Cheers,’ where everybody knows your name. We take that neighborhood store and put it in metro areas.”

The company is scouting for sites in London and Mykonos, Greece, as well as on the West Coast.

“This will definitely not be our only location in Texas,” Greenfield added. “We’re looking at Texas as a state.”

Openings are already scheduled for Greenvale, N.Y., next month; Atlantic City, N.J., in November, and a 10,000-square-foot flagship in Manhattan’s SoHo at the end of October.

This story first appeared in the June 2, 2006 issue of WWD. Subscribe Today.

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