By  on June 20, 2019

It seemed only a matter of time before Seam — the shopping app that seeks to upend the traditional retail experience — got into video, and a new deal with Los Angeles video production firm London Alley will help it do just that.

Seam entered the market last fall, offering a shoppable app for men and women that aggregates the collections offered on brands’ and designers’ web sites through its digital marketplace. Seam’s not sitting on the inventory, allowing its partners the ability to bypass the more traditional wholesale root or commission structure of many e-commerce sites.

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