The new Sears store, dedicated to appliances and mattresses.

Sears Holdings Corp. has inked licensing agreements for its Kenmore and DieHard brands.

The retailer said Cleva North America Inc. will manufacture vacuums and accessories for retailers under the Kenmore and Kenmore Elite brand, while Dorcy International will make DieHard alkaline batteries and flashlights. The Cleva license is for distribution around the world. The Dorcy agreement has distribution centers in the U.S., Puerto Rico, the Caribbean and Latin America. It also includes some South Pacific locations.

Sears did not disclose terms of the two transactions.

The two moves are on top of the recent push by the company to attract more customers, whether through its Sears and Kmart nameplates or on other retail platforms.

Sears last month made available its Kenmore Smart appliance products on And in June, the company opened its second category concept store dedicated to appliances and mattresses.

At Kmart, Jaclyn Smith — a Kmart brand partner for over 32 years — will introduce an infant line next month, although items can be bought during a “presale” at

The infant line is called Spencer by Jaclyn Smith, and inspired by her granddaughter Bea. Smith and her daughter Spencer Margaret designed the line. The collection, which includes layette essentials, ranges in sizes from newborn to 12 months, and features 100 percent cotton and cotton blends priced from $19.99 to $29.99.

Smith said, “The delicate whimsical prints, playful artwork and modern color palette for baby girls and boys celebrates the sweet moments of welcoming a baby to the family that moms, dads — and grandmothers like me — are sure to love.”

The Kmart nameplate is also making a big push for the back-to-school selling season, offering denim starting at $8 and character backpacks for $12. The discounter is part of Sears’ Shop Your Way program, and purchases in apparel, footwear, electronics and school supplies earn up to 5 percent back in points through the Shop Your Way 5-3-2-1 promotion.

Shop Your Way is a membership program that is the foundation of Sears Holdings’ turnaround efforts to transition shoppers from primarily bricks-and-mortar to omnichannel, allowing consumers to shop online and pick-up at the stores.

load comments
blog comments powered by Disqus