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David Tutera, the celebrity wedding planner, bridal designer and host of the “My Fair Wedding” reality show, has launched a collection of engagement rings and wedding bands exclusive to Sears, called the David Tutera Bridal Jewelry Collection.

This story first appeared in the February 2, 2011 issue of WWD. Subscribe Today.

“Your wedding story begins with choosing the perfect engagement ring,” said Tutera, who planned Star Jones’ wedding, among others. “Just like a couple’s love story, each ring design is completely unique.”

Sears said the collection features sculptured pieces in premium materials and is conceived around four themes: Eternal, Heirloom, Radiance and Legacy. Sears stores and started selling the jewelry on Tuesday. Each ring incorporates a genuine blue sapphire on the inner band and details symbolizing love and loyalty, Sears said. Tutera’s solitaire rings also feature a signature floral head, drawing from both tradition and Tutera’s passion for flowers. The jewelry is manufactured by Combine International. “David Tutera’s deep understanding of the bridal market and direct connection to women everywhere, particularly when it comes to creating a beautiful wedding experience, makes this collection launch an ideal way to celebrate romance and elegance,” said Megan Featherston, vice president, jewelry, at Sears Holdings Corp.

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