LONDON — Selfridges has promoted Jayne Demuro and Judd Crane to expanded roles at the store.


Demuro, who was previously director of beauty, has become director of beauty and home, while Crane, who was formerly director of women’s wear, is now director of women’s wear and accessories.


Demuro has been with the store for more than a decade, and Selfridges said that she has been “pivotal in making the London store’s beauty hall the most profitable retail beauty space in the world.”


She is currently spearheading the re-launch of Selfridges’ beauty hall in Birmingham, which is set to be completed later this spring.


Crane joined Selfridges in February 2012 from Lane Crawford in Hong Kong, and oversaw its most significant refurbishment in over a decade, the store said.


Both will continue to report to Sebastian Manes, Selfridges’ buying and merchandising director.


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