By  on April 29, 2015

Sephora Inc. and J.C. Penney Co. Inc. are adding muscle to their nine-year-old partnership with a push toward new markets.

“Working with J.C. Penney has proven to be a valuable partnership that represents one of our largest growth initiatives in the U.S.,” said Satish Malhotra, executive vice president for Sephora inside J.C. Penney, Canada and Latin America. “With our one-of-a-kind beauty collaboration, we are able to reach more markets where Sephora does not exist and introduce prestige makeup, fragrance and skin-care brands that may not be available in many of these cities.”

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