By  on August 4, 2010

Want Sephora on the go? Beginning today, the retailer is launching SephoraMobile, a smartphone-enabled Web site which gives consumers the ability to shop, view their buying histories and even find the nearest Sephora in North America with the aid of GPS technology. An iPhone app will follow in October.

This story first appeared in the August 4, 2010 issue of WWD. Subscribe Today.

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