PARIS — Sephora officially opened on May 4 its first store in Malaysia, which serves as its second flagship in South and Southeast Asia.

This story first appeared in the May 13, 2011 issue of WWD. Subscribe Today.

The two-story location measures more than 10,000 square feet. The LVMH Moët Hennessy Louis Vuitton-owned perfumery chain’s unit is in Kuala Lumpur’s Starhill Gallery, along the Bintang Walk.

“Sephora’s vision for Malaysia is to be a beauty authority, promoting a new shopping experience to this country’s gents and ladies alike, offering an unparalleled range of products and a high standard of service,” stated Ravi Thakran, president of Sephora for South and Southeast Asia. “We are very excited and hope for everyone to be part of this with us. More importantly, we hope to make Sephora Malaysia a destination where customers can constantly learn the latest beauty trends and tips to further complement their savvy lifestyles.”

To that end, Sephora plans to introduce facial services and retail experiences on the location’s second level with a yet-to-be-divulged international brand name.

The new Sephora’s store design includes merchandising and light fixtures that aren’t in any of the chain’s other doors. It carries brands such as Christian Dior, Clinique, Lancôme, Amazing Cosmetics, Bare Minerals and Urban Decay.

Sephora already has flagships in cities like Paris, New York and Milan. Its first flagship for South and Southeast Asia was open in Singapore in November 2010. The perfumery chain is present in 27 countries with more than 1,000 stores.

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