PARIS — Last Tuesday morning, Sephora invited shoppers in Hong Kong to use up their VIP points in a 70 percent-off clearance sale. The LVMH Moët Hennessy Louis Vuitton-owned perfumery chain said it would be shuttering its store in the city at the end of this month.

This story first appeared in the March 8, 2010 issue of WWD. Subscribe Today.

“Sephora made the decision to close its store in Hong Kong soon, whose location didn’t respond to the expectations of the brand,” said a Sephora spokeswoman in France. “To be sure, this decision does not put into question Sephora’s development strategy in Asia, and more particularly in China, where the brand knows tremendous success in Shanghai and Peking, as well as in the provincial towns.”

The spokeswoman added Sephora today has 78 stores in Mainland China, and it plans to open its 100th store there by the end of 2010.

Sephora has been in China since 2005, when it opened its Shanghai location.