By  on January 15, 2019

LOS ANGELES — Sergio Rossi chief executive officer Riccardo Sciutto is in-between flights with a layover in Paris before arriving in L.A. Tuesday evening as he readies for an event celebrating the opening of the company’s Westfield Century City pop-up.

The format’s nothing new with short-term leases now standard operating procedure for emerging and heritage brands alike. For Sergio Rossi it’s about testing into the West Coast and broader U.S. market with New York also identified as an area to funnel the company’s energies next after the Century City store, which closes March 6.

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