Shen Beauty has opened its second shop, in Fort Greene, Brooklyn.
What started as a pop-up on Monday for the holidays has been extended to a six-month lease and owner Jessica Richards is hoping to keep it long-term.
The 350-square-foot niche boutique will stock brands like Pursoma, RMS Beauty, Kjaer Weis, Pai, By Terry, Amanda Lacey and de Mamiel, among others.
“The location is ideal due to the fact that there is no beauty in Fort Greene and there’s such a diverse clientele,” said Richards. “We have received a great response [so far] from the neighborhood of people who were yearning for more options.”