In support of the company’s rapid expansion, Shinola has restructured its senior management.
Steve Bock — president of Bedrock Manufacturing Co., parent company of Shinola and Filson, and chief executive officer of Shinola — has become ceo of Filson, the accessories and apparel brand, and relocated to Seattle. He continues as president of Bedrock.
Tom Lewand, president of the Detroit Lions for the past 20 years, has succeeded Bock as Shinola’s ceo. He reports to Tom Kartsotis, founder of Shinola and Bedrock.
Lewand’s appointment will enable Jacques Panis, president of Shinola, to pursue some new initiatives at the Detroit-based watch, leather-goods, bicycle and accessories brand. Panis will report to both Lewand and Kartsotis.
Kartsotis said, “Bringing Tom Lewand onto the team is enabling us to expand the reach of Jacques Panis into some interesting new initiatives that we are pursuing. Jacques does something that amazes me every single week. He also does something that makes me crazy every week, so our customers and supporters can continue to expect the unexpected from Shinola.”
In addition, Christopher Hull has been named chief merchant and will partner with Daniel Caudill, creative director. Both Hull and Caudill report to Kartsotis.
In related moves, Shinola has tapped several executives to senior management roles. Shannon Washburn has been named vice president of watch product development; Kara Berg has been tapped as vice president of sales; Whitney Delgado has been named vice president, design, and Trish O’Callaghan has been appointed vice president, communications.