By  on January 22, 2016

If you’re Shinola selling the tagline “Where American is Made” and a legacy brand dating all the way back to 2011, you win the battle for customer acquisition through storytelling in store. And this year will see a big push to tell those stories at brick-and-mortar for the Los Angeles market.

This story first appeared in the January 22, 2016 issue of WWD. Subscribe Today.

To continue reading this article...

load comments
blog comments powered by Disqus