TOKYO — Shiseido Co. Ltd. is launching an e-commerce Web site in China to carry a new line of skin care products called Pure & Mild Soi.
The Japanese company, which is celebrating its 30-year anniversary of entering the Chinese market, said the new products are priced between 90 yuan, or $14 at current exchange, and 230 yuan, or $36. They are part of the Pure & Mild line of products that Shiseido is already selling in China in supermarkets, hypermarkets and cosmetics specialty stores.
Shiseido also announced it is preparing to launch Bare Escentuals mineral makeup products in Hong Kong. There will be an event held in the city on Sept. 28 before the goods are rolled out to two department stores in the territory.