By  on November 14, 2017

ShoeDazzle plans to double down on work with influencers going into 2018.

The online fast-fashion shoe brand is about midway through a collaboration with Mattel that features monthly curated collections fronted by the Instagram feed BarbieStyle that lives on a branded landing page on the footwear company’s web site. The rollout of the curated collections, which began in September and ends in January, has won shoppers over for a number of reasons, ShoeDazzle brand president Traci Inglis said.

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