By  on September 28, 2017

In the war between King Kong and Godzilla, or Wal-Mart Stores and Amazon, the retailers who manage not to get clobbered are the ones who think fast and move even faster.

As executives in the retail and technology industries converged at the Los Angeles Convention Center this week for the National Retail Federation’s annual Shop.org conference, the common theme running from discussion to discussion was not so much centered on gee-whiz moments around new technology as much as it was affirmation today’s competitive advantage is held by brands that matter. Trying to compete operationally with behemoths such as Amazon, Alibaba or Wal-Mart doesn’t make sense, but competing on brand sure does.

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