Shopbop.com, which has been without a fashion director for almost a year, on Friday named Caroline Maguire to the title.
Maguire will be responsible for communicating Shopbop’s fashion aesthetic across multiple channels. She’ll also collaborate with the buying, marketing and creative departments to ensure that the fashion message is consistent and filtered through both an editorial and product-focused lens.
Since 2012, Maguire was the contemporary fashion director for Neiman Marcus and Bergdorf Goodman. Prior to that, she was fashion director of bloomingdales.com. Before joining Bloomingdale’s, Maguire held a series of jobs at Macy’s. Over the course of her career, Maguire has worked with a range of product categories, including women’s ready-to-wear and accessories, men’s wear and home.
“Caroline’s trend point of view, aesthetic and vision closely align with our continued mission to inspire customers as a daily destination for fashion,” said Darcy Penick, Shopbop’s chief executive officer. “Our fashion director acts as the primary ambassador for our brand, guiding our customers around the globe on must-haves items and trends. I am confident Caroline will excel in this capacity.”
Shopbop, which said it works with more than 1,000 brands worldwide, ships orders free to 165 countries and offers free returns in the U.S.
Shopbop’s first fashion director was Kate Ceipluch, who left in 2011 after a decade at the company. Treena Lombardo suc rede her in 2012, followed by Elle Strauss, who joined the online retailer in 2013. Strauss became the fashion director of Brides magazine in August 2015.