LOS ANGELES — Shopify has entered the world of physical real estate with a new work space aimed at becoming a hub for local business owners looking to network and learn about the commerce platform’s services.
The 3,000-square-foot door is located in downtown Los Angeles at the mixed-use project Row DTLA and employs 20 full-time staff. QR code labels are affixed to Shopify merchants’ pieces of furniture and home decor within the space that, if scanned, can be purchased online. The door will play host to workshops (such as product photography), demos for Shopify and other companies’ products and one-on-one consultations for the L.A. market, of which there are more than 10,000 businesses using Shopify. Of that 10,000, Shopify said 400 of those have sales in excess of $1 million.
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion