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Beauty Inc issue 11/11/2011

What’s in Kelli’s Bag

This story first appeared in the November 11, 2011 issue of WWD. Subscribe Today.


Shopper: Kelli McCoy, 22

Date/Time: 10.21.2011, 3:47 p.m.

Store: Sephora

Location: 160 N. Gulph Rd., King of Prussia, PA


Kelli McCoy, a 22-year-old sportswear designer for Lilly Pulitzer, is drawn to a calm, well-stocked shopping environment. “I love Sephora because it’s big, well-lit and full of amazing products,” says McCoy. “I’m always discovering new brands.” During her lunch break, McCoy ran to pick up a few products — her favorite foundation, makeup-removal wipes and a new nail color. “Every time I come, I end up browsing,” she says. McCoy reads online reviews before trying out something new. “I spend hours looking on blogs and Web sites about beauty products,” says McCoy, who discovered Violent Lips Temporary Lip Tattoos in a magazine. “I was planning on ordering these online and couldn’t believe I found them. I want to try them for a fun night out.” McCoy’s favorite brands are Benefit, Moroccanoil and WEN by Chaz Dean. “I’ll never go back to regular shampoo and conditioner,” she says about the rinse-free line. “I’m sticking to something that works for me.”


What’s in Jayati’s Bag


Shopper: Jayati Mukherjee, 36
Date/Time: 10.21.2011, 1:15 p.m.
Store: Bare Escentuals
Location: 160 N. Gulph Rd., King of Prussia, PA

Investment control specialist, Jayati Mukherjee, stopped by Bare Escentuals on her lunch break. The 36-year-old swears by bareMinerals Mineral Veil, and although she came in just to replenish this, she ended up buying more. “I really trust the brand,” says Mukherjee. “It’s been very good to my skin.” Today, Mukherjee bought a tinted mineral veil for the first time in three years. “The original seemed a little light for my skin, and I was shown the darker version. [The salesperson] wasn’t pushy but steered me towards the right products and explained why,” says Mukherjee, who also liked receiving a makeup tutorial. “They showed me how to apply the loose powder,” she says. “Although I’ve been using these products for years, it’s helpful to have a refresher.” For Mukherjee, who moved to the U.S. from India 15 years ago, “culture is still very much a part of my beauty rituals,” she says. “I cannot leave the house without eyeliner, mascara and soft-looking, perfect skin.”

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