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Beauty Inc issue 11/08/2013

SHOPPER: Jena Finn

This story first appeared in the November 8, 2013 issue of WWD. Subscribe Today.

DATE/TIME: 10.18.2013, 1:47 p.m.

STORE: CVS

LOCATION: 7 Popham Road, Scarsdale, N.Y.

A+: It’s really clean and not that busy.

What’s in Jena’s Bag?

On a Friday afternoon after an audition, actress and model Jena Finn dropped into CVS to restock a few of her favorite products. The 25-year-old always knows what she wants and tends to research products before she comes into the store. “I like reading reviews from Cosmo and People Magazine,” says Finn. “They thoroughly explain how products can affect the skin.” When asked how much she invests annually on beauty products, the 25-year-old sighs and says she spends around $1,000, but claims she doesn’t actually like shopping for beauty. “I just do it out of necessity,” says Finn. “I’m a model and I’m always looking for what colors best suit me, but I don’t really trust anyone else’s opinion as far as a salesperson. So I do my own research and test it out myself.”

 

NEXT: What’s in Emma’s Bag at Space NK ? >>

 

SHOPPER: Emma Lomax-Cohen

DATE/TIME: 10.18.2013, 11:56 a.m.

STORE: Space NK

LOCATION: 26 Harwood Court, Scarsdale, N.Y.

A-: Everyone was very knowledgeable and there’s a great variety of brands. Some I know and some I don’t.

What’s in Emma’s Bag?

Emma Lomax-Cohen has no plans to spend less on beauty now that she’s a recent college grad currently on the hunt for a job. Not a fan of mass-market makeup, the 22-year-old drove three minutes from her home to Space NK to restock her Laura Mercier Tinted Moisturizer and purchase a few new items recommended by her friend and Space NK sales associate. “Drugstore makeup kind of looks like drugstore makeup,” says Lomax-Cohen. “It isn’t the best quality, lipstick being a big one because it can dye your lips.” Quality always a priority, Lomax-Cohen claims she spends around $1,000 on beauty annually and looks to reader reviews when researching new products. “Reader reviews don’t lie,” she says. “A magazine is probably going to say that it’s great, regardless.”

 

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