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Beauty Inc issue 10/17/2014

What’s in Ankita’s Bag?

This story first appeared in the October 17, 2014 issue of WWD. Subscribe Today.

Ankita Sancheti finds shopping for beauty stressful, but for her sister’s upcoming wedding, she made an exception. The ceremony is in India, and because makeup is so pricey there, the 32-year-old housewife is buying products in New York, where she lives, and bringing them to India for her mom and sister. “I’m like a personal shopper,” says Sancheti, who spends $500 annually on beauty. She visited the newest Sephora, where she made a 90-minute appoinment with an expert, to check items off her sister’s list. “I’m very new to makeup,” she says. “I wanted to learn how to apply stuff and what goes with my skin.” While makeup isn’t a priority, skin care is. She purchases products recommended by her dermatologist because she has rosacea. Beauty junkie or not, she’ll be back to Sephora. “I’m supposed to pick up more,” she says. “I’m going to go talk to my sister and then come back—again.”


Shopper: Ankita Sancheti
Date/Time: 9.16.2014, 2:35 p.m.
Store: Sephora
Location: 750 Lexington Avenue, New York

TOTAL SPENT: $191.90


NEXT: What’s in Leslie’s Bag? >>


What’s in Leslie’s Bag?


On your birthday you shop, and that’s exactly how 23-year-old Leslie Good was celebrating hers in Bloomingdale’s. The Parson’s student—she’s majoring in fashion studies and hopes for a career in costume research—and her mom stopped at the Dior counter to restock their favorite eyebrow pencil, but decided to get their makeup done as a treat and ended up spending almost $900. “I had class this morning and I didn’t wear makeup and my mom and I aren’t in a hurry,” says Good. “We thought, ‘Might as well!’” Her two sisters consider her the family beauty expert, but Good, who says she spends about $1,000 a year on makeup, follows her mom’s advice. “She always taught me that you should present yourself well and I don’t really leave the house without putting makeup on,” says Good, her mom nodding approvingly. “But I’ve gotten a lot more comfortable and I don’t have to be overdone.”


Shopper: Leslie Good
Date/Time: 9.16.2014, 1:45 p.m.
Store: Bloomingdale’s
Location: 1000 Third Avenue, New York

TOTAL SPENT: $875.50


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