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Beauty Inc issue 12/14/2012

Shopper: Justo Bello

This story first appeared in the December 14, 2012 issue of WWD. Subscribe Today.

Date/Time: 11.8.2012, 1:35 p.m.

Store: Crabtree & Evelyn

Location: 10 Columbus Circle


What’s in Justo’s Bag?

Tumi salesman Justo Bello knows how to make a first impression. The 27-year-old is well aware that being in sales requires a clean appearance. “Most of the time, I get customers who spend thousands of dollars,” says Bello. “When you’re showing someone luggage, you don’t want to appear unkempt or reveal dry hands.” Working in retail, Bello is keen on customer service, and Crabtree & Evelyn lives up to his ideal. “They’re always very helpful and try to provide me with what I am looking for,” says Bello. The first time he went to the store, Bello was on the hunt for something for dry hands. He liked the light texture of the hand cream so much, he now uses it on his face as well. “The main reason I like Crabtree & Evelyn is because the products are lightly scented, and I love how they feel. I’ve tried other products from different companies, but I still like theirs the most.”


NEXT: What’s in Nabila’s Bag at Sephora? >>


Shopper: Nabila Sheikh


Date/Time: 11.8.2012, 2:25 p.m.

Store: Sephora

Location: 10 Columbus Circle


What’s in Nabila’s Bag?

Nabila Sheikh came into Sephora with a shopping list in hand, ready to take advantage of the 20 percent discount the retailer gives its VIB (Very Important Beauty Insider) loyalty- program members. By spending $350 within the year, VIBs are eligible to receive benefits, and this beauty junkie had done just that. “Sephora understands a woman’s mentality and psychology when shopping,” says Sheikh. “I don’t like when you’re not able to try on the products, so it’s the before purchase and after purchase that I really like about Sephora.” Sheikh, a 29-year-old organizational behavior manager, spends around $1,500 annually on cosmetics. Today, she picked up some favorites, and was also on the prowl for something new. “I get a lot of e-mails from Sephora that alert me to new products,” says Sheikh. “Also, makeup blogs are another way for me to learn about new colors and collections and what may or may not work for me.”

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