Shopper: Nikki Forlani
Date/Time: 1.20.2015, 2:45 p.m.
Location: 1707 Walnut Street, Philadelphia
The harsh winter weather has not been kind to Nikki Forlani’s skin. The 31-year-old Comcast employee stopped into Bluemercury for advice on how to whip her face back into shape. “It’s been really dry and my makeup is getting a little cakey,” she says. “They were genuinely interested in making sure my skin gets better.” She likes buying products in-store rather than online because of the personal interaction. While she generally spends around $200 each year on makeup and skin care, “after today, that’s skyrocketing,” she laughs. Forlani recently switched from drugstore brands to higher-end lines as she started to learn more about product benefits. “Now I’m trying to go more for quality,” she says. Asked why she likes shopping for beauty, she’s quick to cite the feel-good factor:
“It makes me want to go out. I might just have to plan a happy hour for tonight!”
Shopper: Rachel Roesly
Date/Time: 1.20.2015, 1:10 p.m.
Location: 1619 Walnut Street, Philadelphia
It’s a good thing Rachel Roesly’s best friend is a hairdresser.
The 43-year-old, who works in sales for Philadelphia Weekly, gets frequent hair glazes, bright blonde highlights and yearly keratin treatments. Today, she’s in the three-story Ulta flagship—one of her favorite beauty destinations because of its convenience and competitive prices—to replenish her hair products. “I don’t buy online,” says Roesly. “I like to try the products out before I buy them, smell them, make sure the hair spray is not too sticky.” She spends $2,500 each year on beauty products and while she is brand loyal—Redken is her go-to—she always keeps her eyes peeled for a good deal. “Sometimes it just has to do with which ones are on sale,” she says. The one item she’ll never skimp on? Her favorite lip gloss: Cultured by MAC. “It’s really natural and I can wear it to work,” she says. “I’ve been wearing it for probably three years!”