By and  on November 22, 2010

Just before 8 a.m. on Saturday, a black Town Car slid up to the curb across from the H&M flagship at 640 Fifth Avenue in Manhattan. Alber Elbaz was sitting in the back seat marveling at the line of customers who came for the launch his Lanvin (Hearts) H&M collection. “We stayed in New York one more night so we could see this,” said Elbaz. Surveying the scene, he said, “I don’t dare go in,” explaining that he didn’t want to cause a riot. “I can’t believe it. I was sure there would be no one. I was a bit panicked. This is a once in a lifetime experience.”

This story first appeared in the November 22, 2010 issue of WWD. Subscribe Today.

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