By  on April 18, 2019

Despite closet clean-outs, the denim consumer is surging ahead. Women in the U.S. are increasingly devoting more space to jeans — and more than half of the jeans are discounted, according to an NPD Group report.

The NPD Group, a data-driven industry resource powering decision-making for over 2,000 companies worldwide, reviewed the growth of the jeans industry to find that today’s denim consumer is shifting buying preferences, with price being a primary motivator.

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