By  on October 12, 2016

A start-up shopping site aims to create a new currency that lets consumers leverage their personal data with retailers.

The site Countr, which emerge with its official launch, counts a couple of hundred retailers on the platform, according to the company’s cofounder Manon Roux. Those retailers include Bergdorf Goodman, Bloomingdale’s, Anthropologie, Forever 21, Zara, One Kings Lane and others across apparel, furniture, beauty and technology.

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