By  on June 11, 2018

Brands and retailers have been rushing to embrace plus-size consumers as the size-diversity and body-positivity movement gains momentum.The segment currently accounts for 67 percent of the population. High-profile advocates such as curvy model Ashley Graham and blogger Nicolette Mason have helped keep the issue of plus-size parity top of mind.

The field has gotten more crowded with Loft Plus (sizes 16 to 26); J.C. Penney Boutique +; Nordstrom’s extended size initiative rolled out to 30 stores; Target’s Universal Thread, (26W/XS-4X), and extended sizes launched at Express, Asos and Mango, among others.

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