By  on May 17, 2016

LAS VEGAS — Digital brands were born online and they’re loyal to that story.

But when it comes to scale, where many of these brands are going isn’t too different from the traditional retail players they sometimes scoff at as being too big to remain relevant in a digital world. Their competitive advantage, of course, is the vast data sets about their customers that they have — and it was one of the main themes of a panel that took place Monday at the Shoptalk conference here.

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