Online boutique aggregator Shoptiques.com has signed its 5,000th store.
Olga Vidisheva, who founded the firm in 2012 with 25 boutiques on its platform, said the latest boutique makes Shoptiques the “largest online boutique marketplace.”
Shoptiques partners with boutiques in shopping capitals such as Paris, London and New York, and works with local mom-and-pop stores across the U.S., U.K., France and Canada. The business model allows consumers in one location to “discover” a boutique outside of the consumers’ home base. Boutiques on the platform are able to ship to six countries, including the U.S., Canada and Germany. Consumers can shop by location or by fashion style. Shoptiques is responsible for the photography of products from each boutique, and its proprietary technology allows boutique participants to do a soup to nuts approach on the platform from e-commerce, email marketing and inventory management. As for its U.S. operation, boutiques across every U.S. state plus Puerto Rico are on the platform.
Vidisheva said about 80 percent of the stores that apply to be on the platform “don’t make the cut.” She said one criteria to be on the platform is merchandise that isn’t easily found anywhere else.
Shoptiques is funded by Andreesen Horowitz, Greylock, Benchmark, William Morris Endeavor Talent Agency and others. An early adviser to the firm is Pauline Brown, before she became chairman of LVMH Moët Hennessy Louis Vuitton’s North American arm, LVMH Inc. Brown, who once was managing director at private equity firm The Carlyle Group, has since stepped from LVMH and is now a professor at Harvard University’s Business School.
Shoptiques last year became Yelp’s first partner in the shopping category to enable consumers to shop the boutiques while on the search and review site.
Vidisheva last year said her company is profitable.