By  on March 26, 2019

Simon, the nation’s largest developer of outlet centers, malls and mixed-use destinations, is venturing into e-commerce for the first time, WWD has learned.

ShopPremiumOutlets.com launches into beta test mode today, in an attempt to drive additional traffic to the “premium” outlet centers operated by Simon. It’s another channel for the brands and retailers in Simon’s outlet centers to generate sales, and for Simon to capture another revenue stream.

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